What I can do for you
Looking to survive, thrive, or stand-out? I can help you with that.
Research is essential when building software. For some it’s lots of documentation, diagrams and meetings. Not for me; too much guesswork. Instead, I use research to quickly move into the creation phase. By building, testing, and gathering real feedback early, we can adapt and create solutions that truly work.
Product strategy provides context and sets a clear direction. I help uncover your customers’ contexts and their desired outcomes, then work with you to decide what to build and why. By focusing on real problems and simplicity, we can make smarter decisions and ship what truly matters faster.
Product design thrives on team work, blending customer needs, business goals, and technical constraints. Through close collaboration we quickly turn insights into prototypes. This way we can iterate on real feedback resulting in impactful, technically feasible solutions.
Front-end development or front-of-the-front-end to be more specific. I love working directly with HTML, CSS, and JavaScript. By iterating with real code and data in the browser, I solve often overlooked problems. Like janky, sluggish, and inaccessible interfaces and time-consuming developer handoffs.
Returnless
Helping online stores get their returns in check.
- 2024 – Now
- Product Design
- Research
- Front-end Development
- Product Strategy
After a successful small project improving the return status page for the consumer side, I joined the team part-time as a freelancer. Returnless had no designer on staff — the developers and product team took care of design themselves. This has resulted in a sub-par user experience and it started to hinder growth.
I’m currently helping the team pay off their design debt. I’ve already improved various features and their component library. At the moment we’re in the middle of building a new onboarding flow for web stores.
Equippo
Online marketplace for used construction equipment.
- 2019 – 2023
- Product Design
- Research
- Front-end Development
- Service Design
- Product Strategy
- Graphic Design
I helped boost the revenue per employee to new heights by collaborating with internal stakeholders. Though many iterations, we improved workflows and the back office. The product team greatly reduced human error by automating tasks, and I simplified interfaces to the user’s exact needs. As a result, operations, sales and accounting got a productivity increase up to 1100%.
My designs increased conversions up to 300% for the public website. Mostly with the help of Hotjar and analytics. I also lead the redesign project to success. Better UIs and double the performance greatly improved our customer experience. And by finishing designs with Tailwind CSS in React, I helped the team ship features 2× as fast.
Outliny
Tattoo bookings made easy
for artists and clients.
- 2019
- Research
- Product Strategy
- Product Design
- Front-end Development
- Graphic Design
Outliny was my idea for a SaaS product. I started with interviews and desk research. I used the results to map out the Jobs-to-be-Done. With a clear overview of the contexts and desired outcomes, I came up with a solution: A form builder that sends the artist everything they need in a formatted email.
I launched a landing page to validate my concept by collecting emails of interested artists. I also shared prototypes with a few people. Unfortunately, it became clear that there was insufficient demand.
Nusio
Manage company knowledge
better at scale.
- 2017 – 2018
- Product Design
- Product Strategy
- Research
- Front-end Development
- Graphic Design
Nusio was a SaaS product that started as an in-house tool for knowledge management. When I joined, optional modules were being build for each customer. A poor strategy for becoming successful, so I suggested a better approach. By doing a competitor analysis and user research, we figured out how to best position ourselves in the company knowledge base market.
With this clear product vision, we started working on Nusio 1.0. Using Google’s material design, we got up to speed right away. By testing prototypes weekly, we worked our way to the launch of the improved web app. I also worked on the brand identity and landing pages. Sadly, our funding got cut last minute. A real shame, since we found dozens of potential customers, partners, and investors.
“Working with Mark was a pleasure. He’s organised, efficient, and consistently delivers high-quality work. He ensures his solutions are strategically sound, and has a strong technical understanding of UX/UI implementation.”
Jasper den Ouden
Product Strategy, UX & Co-founder
“Mark’s designs were always backed up by data and impactful for both our customers and the company. His broad range of skills, from product strategy to development, make him a force multiplier for any product team.”
Doménico Schwalb
Chief Product Officer
“Mark helped us set up a professional product team. He has an eye for detail, is thoughtful and very critical. What I found remarkable was how he kept both the business and user needs in consideration with every decision.”
Vijay Durán Jiménez
CEO & Product Owner